When a new product is released a company must decide on the marketing campaign. The Marketing Team focus on many aspects that focus on the type of advertisement, the target audience and how they are going to sell the idea of the product.
The Video
In the Fenty Advertisement is shows a group of girls from different skin tones and focuses on the make-up. It also shows the the Fenty beauty also focuses on different types of girls and their complexion's and other corresponding products that work with different skin tones.
In the beauty industry, their hasn't been a breaking through product that doesn't have 5 generic shades for people of colour. The Fenty collection, specialises in making everyone women beautiful and for make-up to enhance their beauty and for it to feel and look like skin.
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