Advertising & Marketing

When a new product is released a company must decide on the marketing campaign. The Marketing Team focus on many aspects that focus on the type of advertisement, the target audience and how they are going to sell the idea of the product. 

The Video

In the Fenty Advertisement is shows a group of girls from different skin tones and focuses on the make-up. It also shows the the Fenty beauty also focuses on different types of girls and their complexion's and other corresponding products that work with different skin tones.

In the beauty industry, their hasn't been a breaking through product that doesn't have 5 generic shades for people of colour. The Fenty collection, specialises in making everyone women beautiful and for make-up to enhance their beauty and for it to feel and look like skin.  

Film Industry Branding

BRANDING 

A Brand is a type pf product made by a particular company under a particular name.

Branding is important in the Film industry because it makes more money. When making a film there are other factors such as merchandise, DVDs, Casts. That factor in making profit and selling their film such as the Star Wars Franchise.

TECHNOLOGY

Over time, Technological advances has changed the relationship between brands and its consumers. Much like the WEB.10 , The internet was only had published content. Which meant that people were taking in information. There wasn't a large amount of User generated content being put out in the 1996,which was the early days of the internet. Now There is an increase in user generated content and we a no longer consumers but prosumers.  This is called the WEB 2.0 .

Technoligical Convergance, is a big factor in the development of Technology.It is the coming togehter of media technologies. Consumers help develop and evolve the changes in technology as a well as a company bringing out new ideas, this helps bring new media, such as camera phones,iPods and many others. We can now stream music and movies online on our Phones,Tablets and Gaming Consoles.

THE FILM INDUSTY 

These factors links in with the film industry because these are the things the help promoted the movie and to market a film. Technological convergance gives the indusrty an exra platform to advertise and sell a film.

FLAT PLAN VS FRONT COVER

I made my flat plan before I took my photo's because, I wasn't sure what to put on their  front cover at first. I also had lots of space for text. My Masthead was much smaller compared to my final. My original Idea was very basic and I wasnt't yet sure what I wanted to put into the magazine.. I used this as a guide to use when I was making my designs and how I wanted it to look like. I change the size of my masthead and moved the anchor to the front of the magazine. Overall, I liked the changes in the design because the layout looks more officiant.

MODEL CONSENT FORMS

FINAL STAGES!

In the final stages of making my design. I also focused on making the words readable and not too add too many added on words.I first wanted to make the magazine cohesive and to stick to less the 3 fonts and colour. 

As my model is facing the right and has hair covering the most of the left side.  I didn't want her face to be cluttered with texts, and graphics.

I changed the colour of the graphic so it could stand out and I also added shading to make it 3D and stand out. I also changed the font to match the the name of the artist 

I wanted the 'Cleopatra' to stand out. I didn't use a white colour as it is part of  neutral colour as I have used a lot of black. I added a white outline on white title to bring out the text.

SHOT LIST

Here is my ideas for shots for my music cover.

1. In the First Shot, I wanted a medium close up to show my model more and too see their facial expression. This is a eye level angle with the model looking straight at the camera.
2. In the next shot I wanted the model to be closer to the camera. This is a close up at eye level again I wanted to shop the expression of the face but also to show their make-up.
3. This next shot has is at a low angle to make the model look empowering and in-control.
4. I wanted a medium shot to have space more graphics and text and to show off what they're wearing.
5. In this show I wanted an extreme close-up of the model at a low angle to show the model to  be powerful and dominant.
6. In this final shot I wanted a low angle with the model at a slight angle, through its poorly shown in my drawing. I wanted a side angle of the model to show the different side of the model.

MAKING MY MAGAZINE

Here is the process I went through when making my Final Cover.

I wanted to change in lip colour. In order to do this I went onto the layer with the image and used the magnetic lasso over Petra's lips. I went onto adjustments and hue/saturation and I experimented with the colours.

After Choosing my lip colour, the colours weren't co-ordinated with the masthead . I changed the colour to Orange because I went with the Petra's headscarf . I moved the anchor so that it is at the front of the magazine cover.

Next. I procceded to add more text and add puff', list of feature articles, and the name of the artist. I change the font for the Anchor. I using the white box as a guide.