Advertising & Marketing

When a new product is released a company must decide on the marketing campaign. The Marketing Team focus on many aspects that focus on the type of advertisement, the target audience and how they are going to sell the idea of the product. 

The Video

In the Fenty Advertisement is shows a group of girls from different skin tones and focuses on the make-up. It also shows the the Fenty beauty also focuses on different types of girls and their complexion's and other corresponding products that work with different skin tones.

In the beauty industry, their hasn't been a breaking through product that doesn't have 5 generic shades for people of colour. The Fenty collection, specialises in making everyone women beautiful and for make-up to enhance their beauty and for it to feel and look like skin.  

Film Industry Branding

BRANDING 

A Brand is a type pf product made by a particular company under a particular name.

Branding is important in the Film industry because it makes more money. When making a film there are other factors such as merchandise, DVDs, Casts. That factor in making profit and selling their film such as the Star Wars Franchise.

TECHNOLOGY

Over time, Technological advances has changed the relationship between brands and its consumers. Much like the WEB.10 , The internet was only had published content. Which meant that people were taking in information. There wasn't a large amount of User generated content being put out in the 1996,which was the early days of the internet. Now There is an increase in user generated content and we a no longer consumers but prosumers.  This is called the WEB 2.0 .

Technoligical Convergance, is a big factor in the development of Technology.It is the coming togehter of media technologies. Consumers help develop and evolve the changes in technology as a well as a company bringing out new ideas, this helps bring new media, such as camera phones,iPods and many others. We can now stream music and movies online on our Phones,Tablets and Gaming Consoles.

THE FILM INDUSTY 

These factors links in with the film industry because these are the things the help promoted the movie and to market a film. Technological convergance gives the indusrty an exra platform to advertise and sell a film.